Alex Morgan

Leading end-to-end design for B2B SaaS platform serving 50K+ users. Established design system adopted across 4 product squads.

• ▸ Redesigned onboarding flow, increasing activation rate by 34%
• ▸ Built component library reducing design-to-dev handoff time by 60%
• ▸ Mentored 3 junior designers; introduced research-led design rituals

Crafted mobile and web experiences for fintech and healthcare clients. Owned design from discovery through launch.

• ▸ Shipped 12+ client projects with average NPS lift of 22 points
• ▸ Introduced rapid prototyping practice cutting iteration cycles in half
• ▸ Partnered with engineering to ship accessible WCAG 2.1 AA experiences

Designed marketing sites and product interfaces for early-stage startups. Wore many hats in fast-paced agency environment.

• ▸ Delivered 25+ brand and web projects across diverse industries
• ▸ Created reusable design templates accelerating project kickoff by 40%
• ▸ Led client workshops translating business goals into design strategy

Independent practice working with small businesses and creators on identity, illustration, and web design.

• ▸ Completed 40+ freelance projects with 5-star client ratings
• ▸ Built long-term retainers with 6 recurring clients
• ▸ Developed personal brand and online presence from zero